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Food Connect

Food Connect pioneered a viable subscriber-based Community Shared Agriculture model that fostered real relationships between farmers and those who eat their food.

Because the major supermarket chains are increasingly undermining sustainable food alternatives (with their use and abuse of terms such as ‘organic’ and ‘local’, for example), Inkahoots proposed a campaign that would simultaneously resist co-option and function as a critique of corporate food systems. A series of ‘negative’ terms are embraced by Food Connect: ‘dirty’, ‘rough’, ‘imperfect’, ‘unruly’ as a contrary badge of pride and ‘real food’ ethic.

The organisation’s founder Robert Pekin lost his dairy farm during notoriously difficult times for the industry. During this period he realised he had no connection with the people who consumed his produce. For six hard months he lived in solitude in the Tasmanian bush. This period of introspection led him to Community Shared Agriculture and eventually Food Connect.

INFORMATION TOTEMS FOR FARM-TO-FRIDGE INSTALLATION IN BRISBANE’S CBD