Food Connect Foundation

The Food Connect Foundation (FCF) is a not-for-profit registered charity committed to co-creating the foundations of new regenerative food systems.

Founded in 2009, FCF builds upon the pioneering achievements of the community shared agriculture social enterprise, Food Connect. They establish and nurture initiatives that make transformation possible by piloting social enterprises, supporting growers, and promoting food systems transformation through consultancy, advocacy and education.

The visual identity is the result of discussions with stakeholders about community connections and food systems change. The identity is based on mycelium network theory, presenting a dynamically coded generative icon that renders randomly from a single ‘spore’ each time it appears.

Every new version is unique, (ie. a fingerprint) but iterations maintain enough similarity to be instantly recognised as the same logo. Detailed fragments (a ‘pruned branch’) can be enlarged and used as graphic elements (emphasising links/connections).

visit the website: fcf.org.au

Mycelium is a web of fungal threads – vital elements of the soils’ ecosystem, and therefore for life itself, enabling ecosystems to communicate, share resources and flourish. If you want to create a resilient, adaptable system, then there is much to learn from mycelium.

Mycelium is an active, living network. It dynamically explores and expands according to environmental context. As a network it is extremely fluid and adaptable to change (and potentially immortal!). Its shape reflects its time and place – no two iterations are ever the same. Some theorists have even proposed a mycelium philosophy of interdependency as an alternative to individualistic consumer capitalism.