Work Ideas Notes Us

Apologies to Buddha

Apologies to Buddha is a painted handsaw and the third in our series of ‘Secondhand Philosophies’. It transforms Buddha’s famous maxim from “What we think, we become” into the equally ontological “What we design, we become”. We often exaggerate design’s impact when it is most trivial and then underestimate its impact when it really counts.

Signwriting by Phil Berry
Photography Stefan Jannides

see also:
Apologies to Marx
Apologies to Pericles