Instead of the top-down communication strategies of corporate branding, Zed supporters will build a visual celebration of the station’s 50th year from the ground up; community engagement instead of marketing's corporate estrangement.
Since its beginnings at the University of Queensland, 4ZZZ has been a thriving hub of activists, artists, musicians, and journalists; everything from experimental creatives to frontline advocators of political and social change. Born out of resistance in the hyper-conservative era of Bjelke-Petersen, tuning in to 4ZZZ was to hear voices you wouldn’t hear anywhere else. The driving force behind the station’s inception were disenfranchised young people taking action and making an alternative space where their voices could be heard. 4ZZZ has always been a passionate soundtrack to protest rallies, late-night adventures, underground gigs and social revolutions.
Today, 4ZZZ still stands as one of the most important and enduring voices in Australian media – playing a major role in shaping the music, cultural and political scene of Brisbane and beyond.
Participate. Agitate. Celebrate!