Inkahoots acknowledges the First Peoples of Australia, their Elders past, present and emerging. We also acknowledge that sovereignty was never ceded and that we live, work and love on stolen land. We stand in solidarity with traditional owners in the struggle for justice and restitution.
October 2023 / Brisbane book launch
Huge thanks to all who came to the Brisbane launch of Jason and Oliver Vodeb's new book, What is Post-Branding?: How to Counter Fundamentalist Marketplace Semiotics, at our favourite bookstore Avid Reader.
The book exposes the ideological underbelly and real world impact of branding, as well as proposing a long overdue strategic alternative. We'll feature more about the book here soon. In the meantime, pick up a copy from your local bookstore, or direct from the publisher, Set Margins'. And for a good overview, check out Steven Heller's interview with Jason and Oliver at Printmag.com.
The book is reminiscent of Marshall McLuhan and Quentin Fiore’s The Medium is the Massage, cautioning against a kind of mind (and soul) control… and brings some of those pre-branding, pre-digital ideas to the 21st century.’
– Steven Heller
Design historian
‘As we grapple with the concepts and tools of 21st century communications, What is Post-Branding? arrives as a key to the crisis of imagination in which it seems easier to imagine the end of nature than the fundamental system and technological changes needed to shift onto a path of real sustainability. It invites a bright future of infinite potential built on collaborative communications as an antidote to corporate competition’s bleak zero sum branding game.’
– Mike Townsley
Communications Director, Greenpeace International
‘Rarely do designers fully understand the proper social, cultural and political significance of branding. This book is the exception – it is a critical, extremely witty and creatively produced antidote to branding’s hype. It is a guide through the minefield of mass communication and identity design. In a time that is truly disorientating for both creatives and the general public, “What is Post-Branding” should be read, not just by anyone interested in the subject, but everyone who is concerned about where we are heading as a society, and about how we can stay human.’
– Jonathan Barnbrook
Barnbrook Design / VirusFonts
Photos Kevin Phillips